Login without OTP
Integrate Fast
Increase Conversions
Reduce Frauds
Website:
meesho.com
Category:
E-commerce
Location:
India
About Meesho
Meesho is one of India’s leading e-commerce platforms, serving millions of consumers across the country with a wide array of products at highly competitive prices. With a strong footprint in tier 2 and tier 3 cities, Meesho has redefined access to online shopping for Bharat’s next billion users. Its inclusive approach and mobile-first experience have made it a key player in India’s rapidly growing digital retail ecosystem.
500M
Total Users
99.3%
Success Rate
25M+
Monthly Logins
Arjit Varma
Senior Manager
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OTPless completely transformed how users log in at Meesho—fast, effortless, and frustration-free. With over 25 million seamless logins every month and a 8% boost in conversion, it’s been a game-changer for both our users and our growth!
OTPless completely transformed how users log in at Meesho—fast, effortless, and frustration-free. With over 25 million seamless logins every month and a 8% boost in conversion, it’s been a game-changer for both our users and our growth!
OTPless completely transformed how users log in at Meesho—fast, effortless, and frustration-free. With over 25 million seamless logins every month and a 8% boost in conversion, it’s been a game-changer for both our users and our growth!
About Meesho
Meesho is one of India’s leading e-commerce platforms, serving millions of consumers across the country with a wide array of products at highly competitive prices. With a strong footprint in tier 2 and tier 3 cities, Meesho has redefined access to online shopping for Bharat’s next billion users. Its inclusive approach and mobile-first experience have made it a key player in India’s rapidly growing digital retail ecosystem.
500M
Total Users
99.3%
Success Rate
25M+
Monthly Logins
Problem Statement
Problem Statement
Problem Statement
For a high-scale platform like Meesho, where seamless onboarding is critical to user retention, authentication had become a growing bottleneck. Users frequently encountered failed OTP deliveries, forcing repeated login attempts or, worse, leading them to abandon the process entirely. These moments of friction directly impacted conversion rates, making it harder to convert potential shoppers into active, engaged users.
As Meesho scaled, the cracks in traditional SMS-based OTP systems became harder to ignore. Delivery failures were unpredictable, reliability varied by region, and maintaining authentication flows required increasing technical effort. This diverted engineering resources away from core product innovation and introduced additional operational overhead.
Meanwhile, high customer acquisition costs (CAC) made every drop-off more costly, while limited fallback options and support coverage left users stranded when authentication failed.
Meesho needed a better way—an authentication experience that was fast, reliable, and built to scale, all while reducing friction and freeing up internal teams to focus on growth.
For a high-scale platform like Meesho, where seamless onboarding is critical to user retention, authentication had become a growing bottleneck. Users frequently encountered failed OTP deliveries, forcing repeated login attempts or, worse, leading them to abandon the process entirely. These moments of friction directly impacted conversion rates, making it harder to convert potential shoppers into active, engaged users.
As Meesho scaled, the cracks in traditional SMS-based OTP systems became harder to ignore. Delivery failures were unpredictable, reliability varied by region, and maintaining authentication flows required increasing technical effort. This diverted engineering resources away from core product innovation and introduced additional operational overhead.
Meanwhile, high customer acquisition costs (CAC) made every drop-off more costly, while limited fallback options and support coverage left users stranded when authentication failed.
Meesho needed a better way—an authentication experience that was fast, reliable, and built to scale, all while reducing friction and freeing up internal teams to focus on growth.
For a high-scale platform like Meesho, where seamless onboarding is critical to user retention, authentication had become a growing bottleneck. Users frequently encountered failed OTP deliveries, forcing repeated login attempts or, worse, leading them to abandon the process entirely. These moments of friction directly impacted conversion rates, making it harder to convert potential shoppers into active, engaged users.
As Meesho scaled, the cracks in traditional SMS-based OTP systems became harder to ignore. Delivery failures were unpredictable, reliability varied by region, and maintaining authentication flows required increasing technical effort. This diverted engineering resources away from core product innovation and introduced additional operational overhead.
Meanwhile, high customer acquisition costs (CAC) made every drop-off more costly, while limited fallback options and support coverage left users stranded when authentication failed.
Meesho needed a better way—an authentication experience that was fast, reliable, and built to scale, all while reducing friction and freeing up internal teams to focus on growth.
OTPless Solution
OTPless Solution
OTPless Solution
To address its growing authentication challenges, Meesho partnered with OTPless to implement a modern, multi-channel authentication solution—one that could provide a fast, secure, and scalable alternative to traditional OTP-based logins.
At the core of this integration was OTPless’s Smart Auth system, which intelligently adapts the authentication method based on the user’s device, network conditions, and channel availability. This dynamic approach ensured a frictionless experience across Meesho’s diverse user base.
Here’s how OTPless streamlined Meesho’s login journey:
WhatsApp-Based Authentication: OTPless enabled one-tap verification through WhatsApp, offering users a fast and intuitive login experience on a platform they already trust and use daily.
Reliable Fallback to SMS: In scenarios where WhatsApp wasn’t available, OTPless seamlessly fell back to SMS, ensuring login continuity and significantly improving overall success rates.
By orchestrating the most optimal channel in real time, OTPless helped Meesho reduce friction, boost reliability, and deliver a consistently smooth authentication experience at scale.
To address its growing authentication challenges, Meesho partnered with OTPless to implement a modern, multi-channel authentication solution—one that could provide a fast, secure, and scalable alternative to traditional OTP-based logins.
At the core of this integration was OTPless’s Smart Auth system, which intelligently adapts the authentication method based on the user’s device, network conditions, and channel availability. This dynamic approach ensured a frictionless experience across Meesho’s diverse user base.
Here’s how OTPless streamlined Meesho’s login journey:
WhatsApp-Based Authentication: OTPless enabled one-tap verification through WhatsApp, offering users a fast and intuitive login experience on a platform they already trust and use daily.
Reliable Fallback to SMS: In scenarios where WhatsApp wasn’t available, OTPless seamlessly fell back to SMS, ensuring login continuity and significantly improving overall success rates.
By orchestrating the most optimal channel in real time, OTPless helped Meesho reduce friction, boost reliability, and deliver a consistently smooth authentication experience at scale.
To address its growing authentication challenges, Meesho partnered with OTPless to implement a modern, multi-channel authentication solution—one that could provide a fast, secure, and scalable alternative to traditional OTP-based logins.
At the core of this integration was OTPless’s Smart Auth system, which intelligently adapts the authentication method based on the user’s device, network conditions, and channel availability. This dynamic approach ensured a frictionless experience across Meesho’s diverse user base.
Here’s how OTPless streamlined Meesho’s login journey:
WhatsApp-Based Authentication: OTPless enabled one-tap verification through WhatsApp, offering users a fast and intuitive login experience on a platform they already trust and use daily.
Reliable Fallback to SMS: In scenarios where WhatsApp wasn’t available, OTPless seamlessly fell back to SMS, ensuring login continuity and significantly improving overall success rates.
By orchestrating the most optimal channel in real time, OTPless helped Meesho reduce friction, boost reliability, and deliver a consistently smooth authentication experience at scale.
Proof of Concept
Proof of Concept
Proof of Concept
Before rolling out OTPless at scale, Meesho initiated a structured two-week proof of concept (POC) to validate the platform’s effectiveness. A targeted segment of users was onboarded to test OTPless’s multi-channel authentication with different combination of channel selection, helping Meesho identify inefficiencies and friction points in its existing OTP-based login system.
A focused team of developers implemented the POC in seven days, working closely with OTPless to fine-tune the integration. OTPless provided hands-on support throughout the process, with a dedicated account manager, product lead, and engineering team ensuring smooth execution, real-time troubleshooting, and rapid iteration.
The results of the POC were clear: improved login success rates, reduced user drop-offs, and a faster, more reliable authentication experience. With these outcomes in place, Meesho confidently moved to full-scale deployment—transitioning to OTPless for all authentication traffic.
Today, Meesho handles over 20 million logins per month through OTPless, with a system built to support ongoing growth while maintaining high performance, security, and user satisfaction.
Before rolling out OTPless at scale, Meesho initiated a structured two-week proof of concept (POC) to validate the platform’s effectiveness. A targeted segment of users was onboarded to test OTPless’s multi-channel authentication with different combination of channel selection, helping Meesho identify inefficiencies and friction points in its existing OTP-based login system.
A focused team of developers implemented the POC in seven days, working closely with OTPless to fine-tune the integration. OTPless provided hands-on support throughout the process, with a dedicated account manager, product lead, and engineering team ensuring smooth execution, real-time troubleshooting, and rapid iteration.
The results of the POC were clear: improved login success rates, reduced user drop-offs, and a faster, more reliable authentication experience. With these outcomes in place, Meesho confidently moved to full-scale deployment—transitioning to OTPless for all authentication traffic.
Today, Meesho handles over 20 million logins per month through OTPless, with a system built to support ongoing growth while maintaining high performance, security, and user satisfaction.
Before rolling out OTPless at scale, Meesho initiated a structured two-week proof of concept (POC) to validate the platform’s effectiveness. A targeted segment of users was onboarded to test OTPless’s multi-channel authentication with different combination of channel selection, helping Meesho identify inefficiencies and friction points in its existing OTP-based login system.
A focused team of developers implemented the POC in seven days, working closely with OTPless to fine-tune the integration. OTPless provided hands-on support throughout the process, with a dedicated account manager, product lead, and engineering team ensuring smooth execution, real-time troubleshooting, and rapid iteration.
The results of the POC were clear: improved login success rates, reduced user drop-offs, and a faster, more reliable authentication experience. With these outcomes in place, Meesho confidently moved to full-scale deployment—transitioning to OTPless for all authentication traffic.
Today, Meesho handles over 20 million logins per month through OTPless, with a system built to support ongoing growth while maintaining high performance, security, and user satisfaction.
Scale
Scale
Scale
Ahead of the Holi festival—one of the busiest times for e-commerce in India—Meesho needed an authentication system that could scale rapidly from a controlled proof of concept to full production, without compromising performance. With peak traffic expected to reach 2,500 transactions per minute (TPM), stability under load was critical.
Following a successful two-week POC, where over 700,000 users were authenticated via OTPless, Meesho transitioned to full-scale deployment in just one week. Authentication volumes quickly ramped up to over 2 million users per month, with the infrastructure prepared for ongoing growth.
To ensure a smooth transition, OTPless provisioned dedicated bandwidth and worked closely with Meesho’s marketing, support, and engineering teams. This tight coordination across functions enabled a seamless go-live with zero disruptions—even during peak usage windows.
With its adaptive, multi-channel authentication flow and robust backend infrastructure, OTPless empowered Meesho to deliver a login experience that remained fast, secure, and frictionless—even at scale.
Ahead of the Holi festival—one of the busiest times for e-commerce in India—Meesho needed an authentication system that could scale rapidly from a controlled proof of concept to full production, without compromising performance. With peak traffic expected to reach 2,500 transactions per minute (TPM), stability under load was critical.
Following a successful two-week POC, where over 700,000 users were authenticated via OTPless, Meesho transitioned to full-scale deployment in just one week. Authentication volumes quickly ramped up to over 2 million users per month, with the infrastructure prepared for ongoing growth.
To ensure a smooth transition, OTPless provisioned dedicated bandwidth and worked closely with Meesho’s marketing, support, and engineering teams. This tight coordination across functions enabled a seamless go-live with zero disruptions—even during peak usage windows.
With its adaptive, multi-channel authentication flow and robust backend infrastructure, OTPless empowered Meesho to deliver a login experience that remained fast, secure, and frictionless—even at scale.
Ahead of the Holi festival—one of the busiest times for e-commerce in India—Meesho needed an authentication system that could scale rapidly from a controlled proof of concept to full production, without compromising performance. With peak traffic expected to reach 2,500 transactions per minute (TPM), stability under load was critical.
Following a successful two-week POC, where over 700,000 users were authenticated via OTPless, Meesho transitioned to full-scale deployment in just one week. Authentication volumes quickly ramped up to over 2 million users per month, with the infrastructure prepared for ongoing growth.
To ensure a smooth transition, OTPless provisioned dedicated bandwidth and worked closely with Meesho’s marketing, support, and engineering teams. This tight coordination across functions enabled a seamless go-live with zero disruptions—even during peak usage windows.
With its adaptive, multi-channel authentication flow and robust backend infrastructure, OTPless empowered Meesho to deliver a login experience that remained fast, secure, and frictionless—even at scale.
Results
Results
Results
What began as a simple proof of concept quickly proved to be a game-changer for Meesho. With OTPless powering authentication, the login process became fast, seamless, and remarkably reliable—and the numbers spoke for themselves.
Within just a few weeks, Meesho scaled to over 20 million monthly user logins, maintaining an impressive 99.3% success rate. Login failures dropped dramatically, reducing user frustration and support overhead.
With OTPless, Meesho unlocked a frictionless login experience that helped users do what they came to do—shop, engage, and return—without ever worrying about how to get in.
What began as a simple proof of concept quickly proved to be a game-changer for Meesho. With OTPless powering authentication, the login process became fast, seamless, and remarkably reliable—and the numbers spoke for themselves.
Within just a few weeks, Meesho scaled to over 20 million monthly user logins, maintaining an impressive 99.3% success rate. Login failures dropped dramatically, reducing user frustration and support overhead.
With OTPless, Meesho unlocked a frictionless login experience that helped users do what they came to do—shop, engage, and return—without ever worrying about how to get in.
What began as a simple proof of concept quickly proved to be a game-changer for Meesho. With OTPless powering authentication, the login process became fast, seamless, and remarkably reliable—and the numbers spoke for themselves.
Within just a few weeks, Meesho scaled to over 20 million monthly user logins, maintaining an impressive 99.3% success rate. Login failures dropped dramatically, reducing user frustration and support overhead.
With OTPless, Meesho unlocked a frictionless login experience that helped users do what they came to do—shop, engage, and return—without ever worrying about how to get in.
Read more
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50M+ users
“
We move fast—integrating OTPless was done in just a week, and ready for our future scale and global roadmap!
Read Now
50M+ users
“
We move fast—integrating OTPless was done in just a week, and ready for our future scale and global roadmap!
Read Now
50M+ users
“
We move fast—integrating OTPless was done in just a week, and ready for our future scale and global roadmap!
Read Now
50M+ users
“
We move fast—integrating OTPless was done in just a week, and ready for our future scale and global roadmap!
Read Now
50M+ users
“
OTPless transformed our complex auth for 15K+ Play Store apps—we've been a happy customer since 2023!
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50M+ users
“
OTPless transformed our complex auth for 15K+ Play Store apps—we've been a happy customer since 2023!
Read Now
50M+ users
“
OTPless transformed our complex auth for 15K+ Play Store apps—we've been a happy customer since 2023!
Read Now
50M+ users
“
OTPless transformed our complex auth for 15K+ Play Store apps—we've been a happy customer since 2023!
Read Now
100M+ users
“
In Indonesia, OTP cost optimization and fraud prevention are daily challenges—OTPless came to the rescue!
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100M+ users
“
In Indonesia, OTP cost optimization and fraud prevention are daily challenges—OTPless came to the rescue!
Read Now
100M+ users
“
In Indonesia, OTP cost optimization and fraud prevention are daily challenges—OTPless came to the rescue!
Read Now
100M+ users
“
In Indonesia, OTP cost optimization and fraud prevention are daily challenges—OTPless came to the rescue!
Read Now
Login without OTP
Integrate Fast
Increase Conversions
Reduce Frauds
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© 2025 OTPLESS Solutions Private Limited. All rights reserved.
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Learn
© 2025 OTPLESS Solutions Private Limited. All rights reserved.